Insights

The Insight Edge - Media & Entertainment

The Media & Entertainment landscape in India is undergoing a paradigm shift, with the OTT market projected to reach $7 billion by 2027. As one of the world’s largest digital consumer bases, India is rewriting the playbook for content consumption.

Key Insights from the Report:

• Regional Dominance: Over 60% of OTT consumption is now in regional languages, unlocking massive growth potential in Tier 2 and Tier 3 markets.
• Hybrid Monetization Models: Ads, subscriptions, and freemium strategies are ensuring robust revenue streams.
• Strategic Collaborations: Mergers like Jio-Hotstar are reshaping the content landscape and accelerating growth.
• Direct-to-Digital Releases & Gaming Integration: Platforms are redefining how entertainment is produced, distributed, and consumed.

Download the full publication below.